Lies, damn lies and marketing
Is it too much to ask marketers to prove they know what they’re doing? Being an engineer in a company full of engineers, I’ve grown accustomed to a particular world view. Specifically, that all things in life can and should be measured. Now of course, I don’t really think all things can be measured.READ MORE
Why the Radian6 acquisition is a great thing
Some may question the price, but this deal is a win-win for all involved Much has been made of the recent acquisition of Radian6, a New Brunswick based social media monitoring company by Salesforce, the CRM-in-the-sky giant. Some have derided the acquisition as being a foolish one on behalf of Salesforce.READ MORE
Could going public change the way Facebook operates and would you "like" it?
Facebook filed papers for an initial public offering on Wednesday that is expected to be the biggest offering to come from a Silicon Valley company and one of the biggest in the history of American business. The eight-year-old social media company filed the papers with the U.S. Securities and Exchange Commission with a preliminary goal to raise $5 billion, with a company valuation of $75 to 100 billion.READ MORE
Surprises in API usage
How a last minute, indifferent decision lead to our most popular API call. Repustate’s mission statement is to become the world’s largest collection of natural language processing tools. To meet this challenge, we started out with a small set of API calls and are constantly adding and improving with each passing week.READ MORE
What does Facebook’s IPO flop mean for other social media start-ups?
After many months of speculation, Facebook’s highly anticipated IPO didn’t go exactly as planned. The company could previously boast of a valuation worth over $100 billion when its shares were trading in the 30s for most of 2011 on SecondMarket, an American marketplace that buys assets which aren’t easily converted into cash (such as before a company goes public).READ MORE
Where does social media stand in the world of healthcare
A new study from business services firm PriceWaterhouseCoopers has found that pharmaceutical and healthcare brands lag behind other business when it comes to taking advantage of growth opportunities available through social media channels. The study found the industry’s executives are behind in social media use when compared to their customers. Out of 124 executives interviewed, half expressed worries about how they were going to integrate social media listening into their business strategy.READ MORE