Find out the best sentiment analysis approach for your business
Understanding people’s written emotions isn’t easy, especially on a large scale. That’s why there are different types of sentiment analysis approaches that are used to overcome this challenge.READ MORE
Lies, damn lies and marketing
Is it too much to ask marketers to prove they know what they’re doing? Being an engineer in a company full of engineers, I’ve grown accustomed to a particular world view. Specifically, that all things in life can and should be measured. Now of course, I don’t really think all things can be measured.READ MORE
Why the Radian6 acquisition is a great thing
Some may question the price, but this deal is a win-win for all involved Much has been made of the recent acquisition of Radian6, a New Brunswick based social media monitoring company by Salesforce, the CRM-in-the-sky giant. Some have derided the acquisition as being a foolish one on behalf of Salesforce.READ MORE
Could going public change the way Facebook operates and would you "like" it?
Facebook filed papers for an initial public offering on Wednesday that is expected to be the biggest offering to come from a Silicon Valley company and one of the biggest in the history of American business. The eight-year-old social media company filed the papers with the U.S. Securities and Exchange Commission with a preliminary goal to raise $5 billion, with a company valuation of $75 to 100 billion.READ MORE