The advantage of the tried-and-true 5-star rating system is that everyone understands it. In theory, to decide which hotel is better is just a matter of doing a comparison of which hotel has a higher average star rating, but the trouble with these ratings is two-fold:
Consider this real hotel review:
The main lobby is undergoing construction so there was a bit of noise, but not too bad. The rooms were nice and the check-in was smooth. When asked for a cab, I was put into a private car service with no meter and was charged an unfair price. I will not be back.
This person did not enjoy their stay at this particular hotel, as evident by the 2-out-of-5 star rating. But upon reading the full review and semantically breaking it down, was the hotel that bad?
The reviewer states that due to construction, there was some noise, but then says it wasn't too bad. The reviewer compliments the rooms and the check-in procedure. The one gripe seems to be about a bad taxi experience. Because of that, the hotel receives 2-stars for this review. But what if you're a traveller who doesn't care about taxi service. Does this hotel review accurately capture how you would enjoy staying at this property?