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Fast, accurate Thai sentiment analysis. No translations needed.

Repustate draws insights directly from any native Thai text to give you in-depth, actionable data analysis with one click.

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Thai Sentiment Analysis

Document Level Sentiment Analysis

Repustate’s AI-driven Thai sentiment analysis automatically identifies any positive or negative sentiment in your text.

พวกเขาไปที่ร้านอาหารแห่งใหม่เมื่อคืนนี้และชอบเครื่องดื่ม โดยเฉพาะมาร์ตินี่ แต่อาหารแย่มาก ปลาย่างรสชาติแหยะและปลาหมึกก็เหนียวหนึบ

Language: Thai

Entities: ร้านอาหาร อาหาร เครื่องดื่ม มาร์ตินี่ ปลาย่าง ปลาหมึก

Sentiment: Negative

Semantic Understanding In Native Language

And because it’s trained natively and doesn’t require translations, Repustate understands local sayings, idioms, and slang

Phrase/Idiom Meaning
กินน้ำเผื่อแล้ง อดออมไว้สำหรับเวลายากลำบาก
กบในกะลา คนที่อยู่ในโลกของตัวเองและมีความรู้น้อย
กินลมกินแล้ง ไม่ได้รับผลประโยชน์
กวนน้ำให้ขุ่น ทำเหตุการณ์ที่สงบไปแล้วให้วุ่นวายขึ้นมาอีกครั้ง
ชั่วเจ็ดที ดีเจ็ดหน ทุกข์สุขผันแปรไปตามเวลา ไม่มีอะไรแน่นอน
Our native machine learning models combine all the factors of prior polarity, lemmatization, grammatical constructs with dialects, idioms, puns, emojis etc - without any translations

Topic & Aspect Based Sentiment Analysis

Repustate can even apply aspect-based sentiment analysis to your Thai text and create a richer and more in-depth analysis of your data.

พวกเขาไปที่ร้านอาหารแห่งใหม่เมื่อคืนนี้และชอบเครื่องดื่ม โดยเฉพาะมาร์ตินี่ แต่อาหารแย่มาก ปลาย่างรสชาติแหยะและปลาหมึกก็เหนียวหนึบ
Aspect Topic Sentiment
เครื่องดื่ม มาร์ตินี่ ชอบ
อาหาร ปลาย่าง แหยะ
อาหาร ปลาหมึก เหนียวหนึบ

See it in action

Select sample input


Language Thai
Topic & Aspect Analysis
Aspect Topic Sentiment

Book a personalized 15-minute demo to learn more about Repustate's Thai sentiment analysis

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Thai Sentiment Analysis Dashboard

Repustate IQ: The only Thai sentiment analysis dashboard you'll need

  • No translations: all analysis done natively in Thai
  • No coding required: easy one-click upload of Thai spreadsheets
  • Save time: accurate Thai sentiment analysis available instantly
  • Actionable insights: automatic reporting with beautiful graphs and charts

Thai Data Collection

Repustate can find the Thai text most relevant to you no matter where it is on the public internet . Repustate can even extract valuable semantic insights from Thai videos on sites like YouTube and TikTok. Have your own Thai data? No problem - simply upload your data to Repustate and let our Thai text analytics pipeline do the rest.

Take a quick tour of Repustate's Thai text analytics solution

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What are the benefits of Repustate's Thai NLP solution?

The Repustate Thai Sentiment Analysis solution is made specifically for Thai data. Listed below are the main advantages of the Repustate's Thai Sentiment Analysis solution:

  • Understand your Thai-speaking customers
  • It is highly customizable and can be calibrated to be an exact fit for your business.
  • Visualize all the insights in a sentiment analysis dashboard
  • Obtain granular Thai emotion analysis by aspect
  • Data security with on-premise deployment or through Cloud
  • Custom-made model specific to your brand, domain, and industry lingo
  • Multilingual semantic analysis capability to help you scale globally fast

Why Choose Repustate Over Others?

Repustate is the preferred Thai sentiment analysis company because our sentiment analyzer model has the highest accuracy in NER compared to other tools. It is not an off-the-shelf product, but a highly personalized, scalable solution with dedicated customer support. Here is why our clients in the Middle East and the Thai-speaking world collaborate with us.

  1. Premium Support: As our client, you will have a dedicated engineer assigned to your account.
  2. Technology: We apply artificial intelligence and machine learning to Thai natural language processing for the best opinion analysis results.
  3. Thai Text: We never translate. Repustate has unique Thai part-of-speech taggers and sentiment models made just for Thai text analysis. In fact, each of our 23 languages has an ML model based on the natural language natively.
  4. Accuracy: Our aspect-driven approach to sentiment is granular, accurate, and targeted.
  5. Speed: Our API can process 1,000 comments per second.
  6. Customizable: We custom-build the model to capture your most important aspects and topics.
  7. Scale: Our API can easily scale from 1 to 10 million to 100 million documents and beyond.
  8. Integration: The Repustate solution integrates seamlessly with your existing technology. You do not need 3rd party support for any underlying technology.
  9. Competition: Our model is the most accurate in NER compared to the competition that includes Google, Amazon, and Microsoft. Check out our comparison.
  10. Deployment Flexibility: We offer both, a Cloud model, and an on-premise installation for data security, in a one-click solution.
  11. No Hidden Fees: Our pricing includes support, updates, training, and deployment.
  12. Iterative: Our models get more and more intelligent with training and as they process more data.

Thai Language Sentiment Models

Repustate has developed sentiment language models specific to Thai to capture the various phrases, idioms, and expressions that help define certain sentiments. It turns unstructured Thai data into business intelligence you can use to increase your value proposition, brand experience, and value delivery.

Interested in learning more about Repustate's Thai sentiment analysis?

Book your demo today

What are the Steps in Thai Sentiment Analysis?

We collate a massive corpus of Thai text, which is manually tagged and processed by an ML model for high precision in aggregate sentiment scoring. The steps can be defined as follow:

Step 1:

Collect a massive, highly varied corpus (collection of texts) of the manually tagged Thai text.

Step 2:

Create an Thai part-of-speech tagger.

Step 3:

Build lemmatization i.e. apply rules of conjugating nouns and verbs based on gender and tense.

Step 4:

Build prior polarity to determine the positive and negative context of a word.

Step 5:

Determine grammatical constructs to define negations and amplifiers.

Step 6:

Feed sentiment scores to train the model.

Repustate uses Thai Named Entity Recognition (NER) to identify brand and business entities in data. No matter how misspelled a word is, our Thai NLP model will reproduce the name in the native script and give accurate name search, transliteration, and identity verification measures. This gives high-accuracy ranked results, based on the linguistic, phonetic, and specific cultural variation patterns of the names.

Why should we never use translations for Thai Sentiment Analysis?

Translations yield incorrect results to a very high degree since they dilute the nuance of the word in the original language. Different languages have different grammatical constructs for negations, amplifiers, and root words. If a text has multiple topics and sentiments (as reviews and comments usually do) this difference in language rules renders the aggregate sentiment score of the data wrong. Therefore, translations can lead to incorrect insights that can be detrimental to a company’s return on investment and business.

As your Thai sentiment analysis company, Repustate never translates your data. We use our own painstakingly collated, highly precise, individually developed Thai part-of-speech tagger and lemmatizers. This is what ensures you the highest possible accuracy of sentiment scores from your data, so you can get the right insights.

Repustate has helped banks, governments and hotels extract business insights from their Thai customer data. We can help you, too.

Find out how

Applications of Thai NLP in Sentiment Analysis Tools

Analyze Twitter, Facebook, Insta, TikTok, & YouTube content:

Repustate's Thai sentiment analysis API helps you get useful insights through Social media listening from Facebook, Twitter, Insta, and even video-based platforms like TikTok and YouTube. This is very useful to brands who want to capture sentiments around specific facets of their business, product line, or service.

Analyze surveys, forums, and Google reviews:

Companies dedicate a large number of resources to understanding their customers by running feedback campaigns in their stores, social forums, mobile apps, and websites. Repustate's Thai Voice of Customer analysis helps you make sense of all that data.

Analyze news - text, audio & video:

Emotion analysis from news streams is really easy with an Thai sentiment analysis company like Repustate. Whether you want an Thai NLP solution for employee surveys or product reviews, our tool gives you relevant insights. Furthermore, its visualization dashboard converts the data into charts, graphs, and tables, so you can understand the data easily.

Understand public sentiment:

From policy decisions to bad customer service, whatever the issue may be, people share this information with the world. This data can be vital to a government body, or a company looking to improve its brand perception and market share.

Applications of Thai Text Sentiment Analysis

Repustates's Thai sentiment analysis API is made for the Thai language and its dialects. Powered by Thai NLP, the solution gives you accurate and fast insights through Voice of Customer analysis of your data. Here are some real-world examples of how Repustate has helped organizations across industries in analyzing sentiment in Thai.