The Importance of Employee Experience Analytics In Workforce Management
Employee experience analytics helps organizations capture and analyze sentiment in employee experience feedback throughout the employee journey. Companies can thus derive meaningful insights from scattered feedback data so they can build effective strategies to manage their workforce better.
Whether it’s flexible staffing policies, developing better leadership skills, creating a growth-driven culture, or boosting employee engagement, EX analytics allows human resource managers to focus on the main areas that need attention and prioritize them.
What Is Employee Experience Analytics?
Employee experience analytics are insights that are derived from a machine learning-based sentiment analysis process that analyzes employee-generated feedback. In doing so, it helps a company understand its employees better. Just as customer experience analysis helps a business discover various facets that can affect it positively or negatively, employee experience analytics helps a company deep dive into employee motivations and sentiments so that they can improve employee experience and create a more positive, growth-driven workplace.
How Does Employee Experience Analytics Affect Employee Management?
EX analytics is instrumental in building a more employee-focused work culture. Here are some key ways in which it helps in employee management.
1. Better Employee Satisfaction
EX analytics enables you to dig into the key areas affecting your employees’ satisfaction levels and morale so that you can take the necessary actions. A good EX analytics software can extract insights from all kinds of voice of employee data such as surveys, chatbot data, email inquiries, and other means seamlessly and derive actionable insights objectively.
This allows you to get to the bottom of issues that are making employees frustrated and unhappy. The insights you find can be invaluable if taken into consideration, as you overhaul your policies to improve workplace management.
2. Diversity and Inclusion
Diversity and inclusion is a very important aspect of a modern organization but one that most find challenging. Knowing that every member of your team feels heard and respected is crucial to the overall health of a company. EX analytics can help you develop targeted cultural-sensitivity training as well as identify diversity and inclusion gaps that you should pay heed to.
3. Upgrade Training & Development Programs
One of the most frustrating things any new employee or an existing employee who has recently been assigned to a new role finds, is the lack of adequate training or mentoring. Employee experience analytics helps in workforce management by helping you optimize training and development programs so that they are built to suit your employees’ needs.
You can also measure the results of your initiatives to make sure that they are effective and deliver tangible results.
4. Humanizing the workplace
An office can be a very mundane place that also faces the danger of becoming solely profit-centric without keeping in mind that the workforce is, after all, human. An EX analytics solution helps organizations keep this issue in check by helping you take measures to humanize the workplace.
It helps you to evaluate employee policies and trace employee sentiment so that employees can be offered the right environment to flourish. This could mean better vacation days or personal days for events such as bereavement or birth/adoption. Or, perhaps having a health expert or a counselor available for employees, and other such ways.
5. 360 Organizational Growth
A Harvard Business Review study found that most C-suite leaders were more focussed on a performance-based culture instead of creating a culture of growth. This often overwhelmed employees, forcing them to compromise their capabilities and driving fear of losing jobs.
Insights from EX analytics can help managers diffuse such a situation and help them to focus on a more sustainable 360-degree approach to growth. This means that employees get an environment built on trust, feel appreciated, and thus, are more motivated to perform to the best of their ability.
6. Boost Leadership Skills
A great way that EX analytics improves workforce management is by facilitating leadership skill development across management levels. A strong organization is built on strong leadership that is self-aware, insight-driven, and far-sighted so that it can steer the organization in the right direction and withstand tough times.
EX analytics supports this aspect through employee-driven insights that can help C-suite leaders see issues from the point of view of the ground staff and consider them while planning organizational strategies.
7. Reducing Attrition rates
Exit interviews can help you find out what made an employee leave the organization. However, a more effective method of understanding the root cause of employee attrition is by taking periodic employee feedback surveys that can be analyzed by an EX analytics tool.
This allows you to appraise employee sentiment proactively. You can thus measure areas that are affecting employee morale negatively and address the situation before it snowballs, making them quit and search for greener pastures.
8. Improving the employer brand
Being able to analyze employee-driven brand experience feedback from external sources like Glassdoor and Indeed can be a bonus as you analyze internal feedback data to measure your brand perception. EX analytics data can be instrumental in helping you take the right action in order to manage and magnify your employer-brand in order to attract and retain top talent.
9. Effective Employee Recognition Programs
An effective employee recognition program means one that is built keeping in mind employees’ needs and interests. While some may find team vacations and outings more attractive, other employees may be more inclined toward company-sponsored higher education programs for skill-building.
An EX analytics solution can help a company navigate these preferences in order to come up with a more strategically developed employee recognition program.
Read more about how you can build better awards and recognition program with EX analytics.
10. Gear up productivity
EX analytics allows you to gear productivity across the board, whether it is about getting new hires up-to-speed, ramping up operations in a more efficient manner, or enabling customer care staff with stronger customer insights.
It helps you in addressing employee disengagement by developing more effective human resource activities that boost morale and talent. It also allows you to outline productivity techniques that are adaptive to different teams and the work they do.
How Can You Choose The Best Employee Experience Platform?
An employee experience platform has to offer the most accurate, high-precision insights in order for you to reap the benefits of your investment. However, also important is the fact that it should allow you certain functionalities that are necessary to get a balanced view of employee sentiment. These are as follow:
- Measure and benchmark employee satisfaction
- Segment your cohort
- Understand semantics
- Identify employee sentiments
- Objective, unbiased analysis of feedback
- Analyze review websites and social media comments
- Analyze multiple data sources - text, audio, video
- Analyze open-ended surveys that have no fixed answers
- Analyze multiple languages
- Insights visualization for easy understanding
The secret to building a truly effective employee-centric work culture is by listening to and understanding your employees’ feedback and opinions. Employee experience analytics allows you to calculate employee satisfaction efficiently and objectively. It allows you to identify behaviors that can result in high employee turnover so that you can take proactive initiatives to reduce them. You can also identify areas that employees find productive and eliminate those that they feel hinder their efficiency.
Repustate’s employee experience analytics solution, Repustate IQ, allows you to do just that. It gives you the opportunity to find granular insights into employee sentiment so that you can improve employee productivity. The solution analyzes 23 languages so that you can measure employee performance throughout your locations. It allows you to measure sentiment across timelines, develop better workflow management, identify factors leading to employee turnover, and more.