Transform Corporate Culture With Employee Experience Analytics
Corporate culture affects employee experience (EX). An employee experience analysis platform helps you transform your corporate culture for the better by giving you in-depth insights into your employee satisfaction scores. Thus, empowering you to redesign your corporate culture so that it is in sync with your vision, mission, and values.
As it goes, changing at an organizational level to be more adaptive, innovative, and engaging is a necessity, not an option, if a business wants to remain relevant. This means that cultural transformation is not a once-in-a-lifetime project but one that is ongoing.
In this article, we look at how companies can meet the challenges of bringing about cultural change, and how an employee experience analysis platform can smoothen this process by giving data-driven, goal-oriented, insights.
Defining Corporate Culture
Corporate culture is the value that an organization imbibes and that is reflected in the way it behaves with its employees, customers, and the general public. Although organizational culture is not often defined, companies have started taking tangible measures to reduce work stress, often brought on by a demanding work culture.
They are actively investing in plans to ensure a positive office environment conducive to an employee’s mental and physical health. This has indeed become a major factor in corporate brand management, in which corporate social responsibility plays a major role.
What Are The Top Benefits Of An EX Platform?
Cutting-edge insights from an employee experience analysis platform play a huge role in helping you build effective and relevant HR strategies. These insights empower you to transform your organization’s corporate culture into one that is more inclusive, humanizing, empathetic, and as a result, more productive.
To narrow down, let’s look at the top benefits that an EX analytics platform can offer.
1. Sentiment analysis
A sentiment analysis API can identify and extract the sentiment for each aspect that makes up your employee experience. As a result, you can see where you’re performing well and which aspects of your employee experience might need some work.
2. Objective feedback analysis
One of the major problems when analyzing employee feedback is that bias can skew the results. An EX platform eliminates any bias and produces objectively analyzed results
3. Semantic clustering
The algorithms in the employee experience analysis model ensure that through semantic clustering you avoid double negative and positives in your data, which begets more accurate insights.
4. Monitor trends
An EX analysis platform helps you consistently and continuously measure and benchmark your employee experience. This allows you to track your progress against your goals and shapes the strategies you use to improvise.
An employee experience strategy is not a one-size-fits-all approach. It needs to take into account all the categories that you can group employees in, such as tenure, age, department, location, etc. An EX analysis model allows you to gain granular insights for all these employee segments.
6. Understand surveys better
Employee surveys with simple “yes” and “no” answers can give you a broad overview of the quality of your employee experience. However, a survey that asks employees for free-flow comments can help you discover aspects of your corporate culture that you perhaps didn’t know about. An EX platform gives you more profound insights because it can analyze such open-ended responses seamlessly.
7. Multilinguistic fluency
An EX platform like Repustate’s allows you to analyze multilingual feedback, so you can analyze voice of the employee (VoE) data, no matter what language your employees speak. This is especially valuable when you have a global workforce.
8. Analyze online chatter
Employees not only share opinions and feedback in employee surveys but also on social media and review sites. An employee experience analysis platform can help you extract valuable insights from websites such as Glassdoor, Reddit, Linkedin, or Indeed, to give you a more complete picture of your employee experience.
Get further details about social media sentiment analysis
9. Multiple data sources
Apart from social media and review comments, an EX platform also allows you to extract insights from other data types and sources such as exit interview videos, presentation videos, audio content, and others.
10. Data visualization
You can see all the insights about your organizational culture and how your employees feel about you on the EX platform’s sentiment analysis dashboard. Easy to understand charts and graphs give you all the details you need. What’s more, you can also share these stats and graphs with your extended HR teams and the leadership.
How Can You Use Employee Experience Analysis To Transform Corporate Culture?
Reshaping an organization’s existing corporate culture is no easy task. It takes time to make changes in attitudes and long-held practices in order to introduce new ideas because change in corporate culture needs to permeate through all levels of hierarchy in the organization.
Here are a few great ways in which you can use the insights from an AI-enabled employee experience analysis platform, to start off with.
1. Nurture employee trust in the leadership
Creating and nurturing a great company culture depends a great deal on the trust employees have in the leadership of the business. When employees trust the company’s leadership, they are more willing to follow the initiatives and strategies the leadership introduces and implements. To advocate trust in your leadership team, you must:
- Ensure that your mission, vision, goals, objectives, and progress are clear and easy to comprehend
- Implement effective and efficient communication between leadership and the organization
- Facilitate more personal relationships between employees and the executive levels
Once implemented, you need to measure how your business leadership is performing in respect to these aspects. This is where employee experience analysis comes in. It can help you analyze employee feedback and understand your employees’ opinions and how they feel about the leadership of your business. Based on these insights, you can implement strategies that will help you build and nurture the trust you need to improve your business’s culture.
2. Encourage employee growth & development
To improve your employee experience, it’s crucial that you optimize your business processes and provide your employees with the opportunities and tools to maximize their performance. This makes your employees more motivated and productive, and you will enhance employee satisfaction.
To ensure that you give your employees these opportunities and tools, you should get ongoing and consistent feedback from them. Employee experience analysis gives you granular insights into employee performance from this data, tells you what challenges your employees face, and what tools they need to perform at the highest level.
3. Develop meaningful employee recognition programs
Employee performance is only one part of the corporate culture puzzle, however. It’s also essential that you implement employee recognition strategies. When you do, your employees will understand that they are appreciated and valued, and that their contribution to the business is genuinely appreciated.
Because an employee experience analysis platform helps you understand your employees’ opinions and sentiments better, it can help you know if your employees feel important and seen. If they don’t, you can then implement the necessary actions to improve recognition and, by implication, enhance your corporate structure.
4. Measure, monitor, and promote employee engagement
Employee engagement plays a vital role in the employee and brand experience. This is because higher employee engagement leads to more motivation, higher productivity, and increased performance. Your employees will work better within departments and in their teams, and they will also serve customers better because higher employee engagement levels lead to more efficiency and productivity, whether in a B2B environment or a B2C.
To ensure that your employee engagement levels stay elevated, you should continuously track and measure employee feedback. Employee experience analysis can give you the right aspect-based sentiment insights into employee experience and help you measure how engaged your employees are.
These insights that you can gain easily from the model’s visualization dashboard will help shape your strategies to increase and maintain high employee engagement.
The importance of VoE can’t be understated. This form of employee experience analysis of VoE data allows you to analyze employee feedback thoroughly in order to understand and act upon how employees feel about their experience at work.
Repustate’s all-in-one employee experience analysis platform, with its AI-driven abilities like video content analysis, named entity recognition, search inside video, native natural language processing, and others, gives you all the insights you need to create a world-class employee experience and nurture a stellar corporate culture.
The model can be customized to your industry and requirements, and is available on the Cloud as well as an on-premise installation.